LAUNCH · Campaigns · Products · Events
LAUNCH develops campaigns, products, and events from the initial Creative Direction to rollout, for new launches as well as existing projects that need repositioning, staging, or promotion.
Starting point
Large creative projects quickly become complex. LAUNCH integrates idea, design, and production into one system.
Campaigns, packaging, landing pages, social, print, events, and the deadline is already set. LAUNCH brings structure and speed to complex creative projects.
What’s missing isn't another graphic. It’s a strong idea and Creative Direction that ties everything together.
Weeks of workshops and feedback loops waste time before anything is even visible. Our workflow moves projects from briefing to creation faster.
From the idea
all the way to market.
LAUNCH combines positioning, Creative Direction and production into a single system, turning an idea into a consistent presence across every relevant touchpoint.
Applications
The output changes. The standard remains: strong creative direction and everything needed to bring it to life.
For companies, brands and service providers looking to build visibility, reposition or run targeted ads, from a new offering to a campaign for an existing service.
Result
A strong campaign idea with clear messaging and Creative Direction that works across all relevant channels and formats.
Included
Custom scope
For new products, existing products and product worlds that need to be launched, evolved or reimagined, from positioning and packaging to market communication.
Result
A distinct product world that brings positioning, design and communication together.
Included
Custom scope
For events, trade fairs and formats that are being created from scratch or need a new creative look, from the initial idea and visual identity to activation across all touchpoints.
Result
A consistent presence that works before, during and after the event.
Included
Custom scope
The LAUNCH System
LAUNCH combines senior Creative Direction with a workflow that takes large creative projects from briefing to implementation faster.
We avoid unnecessarily long preliminary phases and show you the creative direction of the project early on.
Concept, Art Direction and critical reviews are handled directly by Boran.
Following the briefing, we define a transparent project scope and a custom quote.
Briefing, project info, feedback and approvals are managed centrally via our digital tools.
AI supports research, exploration, adaptations and production. Creative Direction and quality control remain human-led.
From campaigns and packaging to landing pages, social, print, motion or event assets, everything follows a single creative direction.
Process
Three phases from briefing to rollout.
Position
Clarity before we design.
Through our structured digital briefing, we gather goals, audiences, context, existing materials and requirements—understanding the business and the task before we start designing. Smart online tools and our client portal ensure all information and decisions are centralised from the start. From this, we define the positioning, messaging and creative framework.
Idea
Developing the creative direction.
Using strategy and context, we develop the Creative Concept, messaging, Art Direction and the core visual idea. Instead of producing endless variations, we curate the strongest direction and make it visible and evaluable early on.
Execution & Rollout
Turning direction into execution.
Now we create the touchpoints the project actually needs, for example, campaigns, packaging, landing pages, social, print, motion or event assets. AI-native production accelerates execution, while Creative Direction and quality control remain centrally managed.
Kundenstimmen
„We wanted a website that didn't just look good but actually delivered customers, and that is exactly what we got. In the first few weeks after LAUNCH, inquiries through the site increased significantly. The process was fast, straightforward, and the result exceeded our expectations.“
1–1 von 4 Kundenstimmen
FOUNDER-LED
Campaigns, products and events quickly generate many different touchpoints. The key is ensuring they form a consistent presence rather than a series of isolated actions. Creative Concept, Art Direction and all critical reviews are handled directly by BrandPunch founder Boran Baykul. Specialists and AI-native production scale the output without fragmenting the creative leadership.
Multiple touchpoints don't need more meetings—they need clear creative leadership.
Comparison
LAUNCH connects strategy, Creative Direction and production in one clear process, rather than working through individual services in isolation.
With LAUNCH
Traditional project work
FAQ
No. LAUNCH works just as well for existing products, offers, brands, and formats that need to be repositioned, restaged, promoted, or activated.
It depends on the project. LAUNCH is intentionally not a rigid package of deliverables. We define the required scope, for example Creative Concept, Art Direction, Packaging, Key Visual, Landingpage, campaign assets, print, social, or rollout formats.
With a clear starting point, we usually show an initial creative direction within 7 days. The full project timeline then depends on the scope and rollout.
There are no fixed packages. After the briefing, we define the project scope and create a custom proposal, either per project or as ongoing collaboration.
Yes. LAUNCH can build on an existing brand to develop a distinct creative world for a campaign, product, or event.
Start a project
Product, campaign, or event? Tell us what you have planned and when it needs to go live. We will get back to you directly with an assessment and a custom proposal.
The first call is free and carries no obligation.
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