Reference / Congress Bremen
createchange · the restart after the break
From the project
Challenge
Post-pandemic, the return of conferences needed to be visible, focusing on what had been missing: real connection.
Direction
The slogan "createchange" serves as the keyvisual. The messaging and imagery focus on the human side of returning—real exchange and emotion.
Execution
Keyvisuals and ad motifs for magazines and trade journals.
Outcome
- 01A clear signal for the restart
- 02Human-centric imagery
- 03Consistent motifs in trade media
Read more
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