Reference / Würzmische
Spices that show their true colours
From the project
Challenge
The blends contain no salt or fillers, yet still needed to look appetising and be instantly understood in a crowded aisle.
Direction
A matt black pouch with a clear window, colour-coded stripes and hand-drawn illustrations. The colour identifies the variety; the black defines the brand.
Execution
Packaging design for the entire range, from Sweet Chili to Curry and Anatolia. Plus illustration, typography and a visual language that works from the pouch to social media.
Outcome
- 01Packaging that is immediately recognisable as Würzmische
- 02A colour system that accommodates new varieties effortlessly
- 03A visual language that remains consistent across all media
Read more
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