Reference / Kurswechsel
A leadership programme with a point of view
Challenge
Professional development often feels generic. The programme needed its own identity to make the difference felt immediately.
Direction
Bold, expansive imagery with clean typography: black and white portraits against striking backdrops. A statement, not a consultant look.
Execution
Brand Identity, Key Visual, program motifs and assets for web and campaigns, consistent across every touchpoint.
Outcome
- 01A standalone brand for the program
- 02Key Visual designed for web and campaigns
- 03Visuals that bring the program to life
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