Reference / ARIES Umweltprodukte
Organic lozenges · light, easy, with a retro touch
Challenge
The new brand identity had to feel light and airy, reflecting the product itself while respecting the company’s heritage and its audience.
Direction
Typographic and illustrative design rooted in tradition, giving the brand a subtle retro feel.
Execution
Concept, brand identity, and packaging design for the product line.
Outcome
- 01A distinct, light brand feel
- 02Tradition and freshness combined
- 03A recognisable design language
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